Will anyone read our Church Brochure?

We had our first meeting in our new building today. We had a brunch. About once a quarter we host a community worship and intercession night, called "Refresh," at a local auditorium. On the Sunday after Refresh we meet at 11:00 AM to allow extra rest, and we have a brunch.

One day as we were talking about the new location I mentioned that I would like us write up a brochure. Now I have the task of doing exactly that! :-) So I started doing some research... you know... I typed "church brochure" in my Google toolbar. I was immediately attracted to an entry with the title: "No One Reads Your Church Brochure." It is on a blog site called "Church Marketing Sucks." Wow! What a title for a site. I guess it gets the point across, doesn't it?

So, I read through that post and a few others that I found. Now I am struggling to write something that will be worth the paper it is on. I think this first version will be more evangelistic in nature. I want to raise awareness in the neighborhood and stir some interest in our church. There are so many thoughts and ideas. What to leave in? What to leave out? I know it will come together, eventually. :-)