Sunday, January 28, 2007

Will anyone read our Church Brochure?

We had our first meeting in our new building today. We had a brunch. About once a quarter we host a community worship and intercession night, called "Refresh," at a local auditorium. On the Sunday after Refresh we meet at 11:00 AM to allow extra rest, and we have a brunch.

One day as we were talking about the new location I mentioned that I would like us write up a brochure. Now I have the task of doing exactly that! :-) So I started doing some research... you know... I typed "church brochure" in my Google toolbar. I was immediately attracted to an entry with the title: "No One Reads Your Church Brochure." It is on a blog site called "Church Marketing Sucks." Wow! What a title for a site. I guess it gets the point across, doesn't it?

So, I read through that post and a few others that I found. Now I am struggling to write something that will be worth the paper it is on. I think this first version will be more evangelistic in nature. I want to raise awareness in the neighborhood and stir some interest in our church. There are so many thoughts and ideas. What to leave in? What to leave out? I know it will come together, eventually. :-)

2 comments:

Rachel said...

Talk about lighting a fire ...or not! Wow! I'm sure it will be great.

Chris said...

If you make sure that your church brochures are interesting, engaging and relevant, people will read them. The problems arise when people perceive them to be nothing more than 'fluff'